Essence cosmetics
A holiday campaign to empower and encourage.
role:
Design + Art Direction
Photography
Prop Styling
Agency:
Wondersauce
The Elements
We built out elements to be used in a modular system so that asset production for social, ecomm, and in-store materials could be built quickly and consistently. Creating a library of gradients, textures, illustrative stickers, and type lock-ups allowed us to produce thousands of assets in the course of just 3 months.
Social Assets
With instagram being one of the highest drivers for revenue, we focused our efforts on promoting the deals in posts and stories, creating mini series to engage followers and keep them in the loop on the daily discounts without being overwhelming.
Microsite
The campaign featured a micro-site where we housed ‘60 Days of Giveaways’ where users could interact with a digital advent calendar to reveal new offers for 60 days leading up to New Years Eve.
Design Lead:
Marisa Lim
Strategist:
Rachel Chada