VITAMIN A SWIMWEAR

Creating an immersive experience marrying content and commerce.

A leader in the sustainable fashion space, Vitamin A is a California based swimwear designer known for their modern take on classic styles and commitment to the promotion of mindful consumption.

role:

Product Designer

Agency:

Wondersauce

the opportunity

The Vitamin A products and trends were continuing to evolve, but their Shopify experience was stagnant and cumbersome to navigate. We saw an opportunity to create a fresh, flexible identity that could easily scale and adapt to new seasonal content every quarter.

Visual Exploration

Simplicity was at the forefront of our approach to redefining the visual system. Leaning into the evocative, documentary style campaign assets shot by the Vitamin A team, we paired the visuals with large, expressive display type to mimic the simplicity of travel posters and postcards.

DESIGNED TO CHANGE

The Vitamin A team releases collections every 2 months, so the modules on the homepage were created with seasonal, rotating content in mind. Each block accounts for different content types; from collections, products, blog posts, and social acting as quick entry points to get users where they need to go.